Animal Ethics and Next Gen Pet

Occasionally we are asked, “Do you test your pet products on animals?” This is a really important question and one that I, myself ask when looking at new product purchases for my own home. The true answer is yes and no. 

Yes we do “test” any new product we are thinking of bringing into our product offering on animals – in fact we test all of our products in our own homes (with our fur-babies) but NO we do not subject them to any cruelty. The way I usually explain it is that when we are evaluating new products, the first thing we ask ourselves is, “Is this something I am excited about using at home and is it safe?” How could we ask our customers to try something we don’t want to use ourselves?

The testing we perform for our litters is in relation to preference, clumping, weight, etc. so our “testers” are only using our products as they are intended to be used. Fortunately, the ingredients of our products are all naturally occurring and have a longstanding presence in human and feline history. We felt we had enough precedent to rely upon when it came to unintended uses and therefore opted not to rub cat litter in anyone’s eyes just to see what happens.

Our treats are also tested by animals, but only after they have been approved by the FDA and other government agencies to make sure they are safe for consumption. Once they clear inspection, our “testers” make sure that they are canine and feline approved. (Honestly, we’ve been known to break off a piece of some of these treats and taste test them ourselves.) Fun fact, regulations on pet foods are actually stricter than they are on human foods and a can of dog food is often healthier for you than a can of food at the grocery store!

As you can imagine, animal ethics is an important initiative for Next Gen Pet. Your trust and our brand’s integrity of the utmost importance to us, right behind all of our pet’s long term health and wellness.